Most of the new entrepreneurs who have just started their cleaning company, frequently ask a question, How to get clients for a cleaning business? Because after dealing with all the complications of establishing a business, the second headache is, getting clients and customers for a business. It’s something which is not easy if you’re new to the market. Getting clients for your new business can be really challenging for you. But don’t worry, you’re not alone in this field. You can get thousands of examples of successful businessmen who took their businesses from zero to billion dollars worth of companies.
It’s the world of information. And you have to collect as much information about your field as you can. The more informed you are, the more successful you will be. Learn from other’s mistakes and good strategies. Look what competitors are doing and what they are not. And how you can serve more efficiently than them.
Here we’ve shared the most successful strategies about how to get clients for a cleaning business. Which are really going to help you out.
Related Read: How to Start a Commercial Cleaning Business
How to Get Clients for a Cleaning Business (Successful Strategies)
Finding clients for your new cleaning business can be easy if you follow the right plan, and do your marketing research well.
1- Define Your Target
Reaching everyone you see, and telling them about your business is obviously not really good strategy. If you are doing so, then you are just wasting your time and nothing. Define your target audience and people who really need your help.
Reaching someone who’s looking for cleaning services is far better than convincing someone to have your services who don’t need it. Do in-depth research and analysis about your business and know about the demographics and interests of your clients. And then target them accordingly in your marketing campaigns.
2- Do Online Marketing
Now all the businesses out there are preferring online marketing to offline marketing. Because online marketing seems more efficient, providing analytics and more useful information about your clients, that helps you to reach them. And also the converting rate of online marketing is better than offline marketing. It’s cheaper and also not that stressful. You can easily retarget your clients with a few clicks and can also send a message to thousands of people in just a few seconds.
Types of Online Marketing
- Search Engine Optimization (SEO)
- Google Ads
- Social Media Marketing
- Email Marketing
- Content Marketing
- Affiliate Marketing
Related Read: Start Online Business from Home
3- Meet Business Owners
Meeting new business owners and giving them some free services can also be a good way to build a long-term relationship and get returning clients in your business. This is more efficient, as you’re giving them some value and according to human psychology, if you give them something free, they will definitely going to buy your services. And it also builds trust between you and your clients. And you know that trust is considered the base of any business.
4- Give Discounts and Free Services
Who doesn’t like discounts? And who doesn’t want to save money? Everyone loves money and tries to find every possible way to save their money. And if you mention some special discounts or some free services in your marketing campaigns, you can get the attention of your targeted business clients. And after you serve them properly with low price or free trial, and they find it satisfactory, then you’ll be their first priority if they ever need any cleaning service for their business in future.
- Give Special Discounts to new visitors
- Reward your Loyal Customers
- Collect their emails for discount codes
5- Customer Referrals
I’ve remembered, when I was going to buy doors for my new house, my friend referred me to a carpenter. And that’s how most businesses work. If you get ill, some of your friends refer you to a doctor they went to and now they are fine. Similarly, in the cleaning business if you’ve served any of your clients and they really like your services, then they are chances that they will tell others about your services too. You can ask them to refer you and there’s nothing bad in it.
6- Develop a Relationship
As I’ve already told you that building a relationship is very important in a business. And it doesn’t matter what type of business is. It applies to every kind of business. Getting contact details of your clients and giving them services on regular basis can help you to build a connection with them.
- Share knowledge
- Communicate well
- Know their needs
- Fulfill their expectations
- Give your expertise
7- Invest in Google Ads
Google Ads is considered one of the highly converting online marketing strategies, which targets only those customers who are willing to buy some products or services online. For example, if someone types in Google “How to get clients for a cleaning business” he’ll get to the articles like this one. Obviously, the first few links get the most clicks. And business owners pay Google to show their services and products on the top of the page to get more customers.
There are different types of ads, like search ads, videos ads, in-article ads, and so on. And you need to learn more about Google ads to get good results. You’ll have to find out which type of ad will suit your product perfectly.
8- Social Media
Social Media Marketing is usually of two types. Organic Marketing and Paid advertisements. In Organic Marketing, Business owners create different social media profiles and pages (Facebook, Instagram, Linked In, Youtube), and upload content on them regularly. People get engaged with the content and buy services. Being an owner of a Cleaning Company, you can upload the process of cleaning and list your services in a video form, text, or photo on your social account. If people like it, there’s hope that they are going to get your services as well.
And in Paid Social Media Marketing, you pay social networks like Facebook to show your ads to the targeted audience and to increase your reach. As there are Billions of people on Facebook and Insta as well. So Marketing on these social sites very common amongst business owners.
How to Get Clients for a Cleaning Business (Summary)
Some businessmen find it really hard to get clients for their cleaning businesses. And somehow it is. But if you follow the right plan and strategies like online marketing, customer referrals, and some special discounts, then it won’t be that difficult. If you want to get more clients for your cleaning business, here are the things that you must consider.
- 1- Define your Audience
- 2- Do Online Marketing
- 3- Meet Business Owners
- 4- Give Discounts
- 5- Customer Referrals
- 6- Build a Relationship
- 7- Google Ads
- 8- Social Media Marketing